BRAND REFRESH FOR TIFFANY SMILEY

Tiffany Smiley is a motivational speaker, blogger and public figure. She and her husband, Scotty Smiley, travel all over the country speaking to audiences from large corporations to the US Congress telling their amazing story of triumph and overcoming. They are regularly appearing on huge national news media and needed their branding to reflect the success their business has had.

HOW DID WE WORK TOGETHER

Tiffany had a logo she had previously designed through a crowdsourcing website online. She felt she had outgrown the stock logo and wanted something that felt more original and personal to her and her brand.

OUR DESIGN PROCESS

-logo process (consultation, brand audit, version one, changes, version two, changes, version three, and a package complete with logomark)

-branding process (fonts, colors, patterns)

-branding guide (typography layout, logo usage, brand incorporation)

-and she also needed some marketing material including a business card, and website redesign (which we are working on now!)

WHAT WAS THE INSPIRATION OR NEEDS FOR THE DESIGN?

Tiffany wanted something clean, feminine, and modern, while still feeling classic. She had some Pinterest boards she had curated that showed the look and feel of things she liked.

We also worked together in creating an initial mood board for the project that nailed down our font styles and color choices.

HOW DID THE FINAL DESIGN MEET THESE NEEDS?

Using a classic font (Baskerville) paired with a rather modern type like Moon gives a modern feel that is very timeless, which is what she was after. I added the kerning between the letters because it lightens the whole logo up and makes Baskerville feel more feminine, I also love the color choices to enhance the vibe and feel.

We also decided to incorporate brand patterns, which I love using! I think patterns are a great way to unify your brand as long as you use them consistently.

WHY DO A BRAND REFRESH?

Maybe you have a logo or brand guide, but would like to update it or bring new life to it. This is exactly what a brand refresh does. It's an affordable way to give your business a new look and feel. If you're interested in finding out more, I'd love to chat. Email me at MILLICENTMAKER@GMAIL.COM!

#BrandRefresh #BlogDesign