THE BRAND. WHAT WE DO, HOW WE DO IT.

THE BRAND.

My most popular option when it comes to working with clients.

Not only the logo, but your colors, fonts, patterns, and everything you need to know to be on your way. This option is my favorite one as well, because my clients leave with everything they need to be successful with their marketing in the future.

My goal is to send my "brands" out into the world with the power to be successful--and equip my clients with a clear outline of how to use their logos, colors, fonts, and patterns for years to come--even if they choose to work with someone else for their other marketing material.

So how do we begin? Let me tell you....

Every client project begins by someone getting in contact with me, or me reaching out to someone about their branding. Then the fun begins.

STEP ONE: RESEARCH

Before we even sit down together, I research your company's current online presence, your competitors presence, and the general feel of your competitor's branding--this is so we know how to stand out.

STEP TWO: MEETING

The next step is for us to meet. Whether we are lucky enough to be able to sit down together locally, or we have to meet over the phone, this is the most important step of the process.

I ask you questions about you and your business, including goals, target audience, design preferences, design needs, and budget. We outline all of the projects we need to complete together, and set a timeline for the finished product.

STEP THREE: DESIGN

Then it's down to business. One week later, you receive your first three logo concepts in your inbox, and we find a time to chat it all out. I tell you all about how these individual logos will work for you in accomplishing your business goals and appealing to your target audience. You will tell me which concept you like the best, and the things you'd like to see differently.

STEP FOUR: REVISION

I sit down and revise our chosen logo, incorporating all of our thoughts and changes. We repeat this step of revision until we are both proud of the logo, and ready for it to go out into the world and do it's job.

STEP FIVE: COLLATERAL

A brand is never just a logo. There is always more to the picture, always more that we can pull out to really create an identity around your product or service. Maybe it's a simple mark, a lettered type we use for header text, or a pattern you use consistently throughout your marketing.

This is the part that makes my job fun--creating an identity around a logo--incorporating colors, fonts, and patterns to set you apart from your competition.

STEP SIX: THE MAGICAL PACKAGE

Once everything is complete, you will receive a nicely wrapped .zip file in your inbox with your logo files, fonts, colors, and patterns. I provide all of my clients with .jpg, .png, and .eps files for use across both print and digital.

But wait, there's more *she says in her best informercial voice*

I don't just give you your files and send you on your way--there's no point in that. You need to know how to use your sparkly new brand in the most efficient way. So I also include a "brand guide" that outlines the placement of your logo across platforms, numbers your colors in CMYK and RGB, and gives you examples of how to use the brand in the "real world". Cool, huh?

It's my job to make your brand stand out among the competition. I make sure we do just that by relying on research and original design and colors that appeal to your target audience.

Plus--how cool is it to have everything you need in one place?

If you've been thinking about how you'd love to have a new logo, or maybe your thinking of starting a business, let's chat. I'd love to get to know you and talk about how I can help you achieve your goals. You can email me at millie@millicentmaker.com or by going to the contact portion of this website.